Political Advertising

Campaign commercials play a significant role in todays political elections. It is an opportunity for voters to be introduced to a candidate and their beliefs and policies. In the recent election for Governor of California, candidates Jerry Brown and Meg Whitman battled to gain the popular vote. Political advertisements played a huge role in the election. Out of the two videos posted above, I believe Jerry Brown does a better job of getting his point across by really attacking the opposition. He creatively incorporates Meg Whitman into the commercial, and attacks her campaign using her direct words. His aggressive approach of advertisement got the point across easier for me to understand, and really pointed out flaws in the other candidate. While Meg Whitman's commercial was more informative on plans and policies, I found it almost boring and dull. These campaign commercials play a significant role in elections, and are the deciding factors for many Americans.